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The Jam is a newsletter for founders and sellers that are serious about improving at the craft of sales, but hesitant to learn “persuasion tactics” that feel like trickery. If that’s you, you’re in the right place. I’ve been the first sales hire 3 times at B2B companies that grew from startup to scaleup, resulting in thousands of right-fit customers, millions in recurring revenue, and 2 successful exits. From experience, I can tell you that your secret sauce should not only be the product you sell, but also the way you sell it. Rather than persuasion, I’ve found that sales is a discipline of integrity focused on helping people make good decisions. Sound like the kind of sales you want to get better at? Subscribe below.