Hello there! I'm Ren, I am a Fractional CRO and I work with sales teams to win high-value strategic deals | 25+ years of tech sales & led teams to win 130+ ME | Mentoring and advising sales athletes 😊 become a better B2B sales professional every week in my newsletter. I share sales mindsets, strategies, tools and processes for winning High-Value Deals.
👋 Hello there, it’s Ren here. Welcome to this week’s newsletter, where I share frameworks for becoming a better B2B sales professional. Every week, I share sales strategies, processes, and mindsets to win high-value deals from my 25 years of sales experience. 🥁Drumroll please.... I’m excited to share that we have completed the B2B Sales Maturity Assessment Snapshot, and you will be the first to access your snapshot next week. 😎 This is an assessment to gauge the maturity of your sales...about 1 month ago • 3 min read
Hello everyone! 👋🏼 I hope you are all well and I am excited to share with you that 🎉my B2B Sales Maturity Framework is finally here! Woohoo!!! It’s been a lot of deep thinking, reiteration and sometimes going back to the drawing board. I have tested and retested the framework and concepts with my clients, peers and mentors. Thank you so much to all of you who have given me your feedback and insights. What is the B2B Sales Maturity Framework? The B2B Sales Maturity Framework is a framework to...about 1 month ago • 2 min read
Ren here… Here’s a mindset for you. What if you can immediately build trust in your first client meeting? How would you approach your client? What do you want your client to feel after meeting you? Hold that thought. You want your client to feel a deep sense of trust and connection. You want them to feel understood, valued, and confident in your ability to help them. You want them to feel inspired and motivated to work with you, knowing you have their best interest at heart. Ultimately, you...2 months ago • 1 min read
Hello friends👋🏼 You finally got that meeting booked! Or you had an inbound sales lead from your webinar. Yass!! In B2B sales, we call this a discovery call or meeting. Discovery meetings happen because you or your prospect/clients initiated a discussion. Discovery meetings are essential to any business relationship, as they allow you to get to know your clients and their needs. This will help you provide them with the best service or product. There are five key defining moments in the sales...3 months ago • 6 min read
Hello friends👋 Charlie Munger, the investing genius and Warren Buffett's right-hand man passed away last week on November 28, 2023, at the age of 99. His death has left an indelible mark on the world of finance and investment and the countless individuals who admired his wisdom and insights. Munger was more than just a successful investor; he was a profound thinker whose writings have inspired many, including myself. His philosophy of "always learning" resonated with me deeply. Munger once...3 months ago • 4 min read
👋 Hey everyone, Welcome back. Cold calling is not my cup of tea.🥶 Isn’t it the worst feeling? You call hundreds of people and get five discovery meetings. If you are lucky, you close one sale. You experience massive rejection and go into a downward spin, which can be demoralising and discouraging, making it even harder to pick up the phone and make more calls. It is bad for your mental health. So, how can you find clients and generate new business without the pain and agony of cold-calling?...3 months ago • 5 min read
Dear friends, I want to take a moment to express my heartfelt gratitude to each and every one of you. If you're reading this, you're either a client of mine or part of the Elite Sales Athlete Cohort, or you've joined my newsletter. When I started writing this newsletter, my commitment was to share the sales mindset, effective processes, and tools to help you navigate and win in B2B sales. Thank you for joining me.💜 Happy Thanksgiving! Ren Sales skills are life skills. What makes you better in...3 months ago • 4 min read