B2B Strategic Account Playbook

A detailed guide for B2B sales teams to winning strategic high-value clients.

A playbook for the Elite Sales Athlete.

80% of lost opportunities result from not having a sales plan and inefficient sales processes.

65% of sales teams are pursuing unqualified deals.

The B2B Strategic Account Playbook provides:

• prompt for critical thinking and sales strategies

• A guideline for planning and executing a winning sales strategy

• A tool to measure the effectiveness of sales plans and strategies.

• A framework for understanding customers business goals and challenges and how to create value and help them and their end customers be successful.

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