B2B Strategic Account Playbook
A detailed guide for B2B sales teams to winning strategic high-value clients.
A playbook for the Elite Sales Athlete.
80% of lost opportunities result from not having a sales plan and inefficient sales processes.
65% of sales teams are pursuing unqualified deals.
The B2B Strategic Account Playbook provides:
• prompt for critical thinking and sales strategies
• A guideline for planning and executing a winning sales strategy
• A tool to measure the effectiveness of sales plans and strategies.
• A framework for understanding customers business goals and challenges and how to create value and help them and their end customers be successful.